Articles
Tag: cx
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CX Decoded Podcast: Rhoan Morgan on Marketing-Led Customer Experience
CX Decoded caught up with Rhoan Morgan for a discussion on marketing-led CX. Who can, and should, truly own customer experience?
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Why a Connected Mobile Customer Experience Should Be Automotive's Holy Grail
For the global automotive industry, innovation in digital customer experience is a short drive away.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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Are You Sacrificing Customer Experience for Marketing Leads?
There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought.
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Heard in Nashville: Customer Experience, Employee Experience, Everything in Between
CMSWire Managing Editor Dom Nicastro has the customer experience tales from Nashville this week at Forrester's CX North America conference.
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ConsenSys, LivePerson Want to Empower Customer Care in Web3 World
VillageDAO will grow customer care for Web3 brands by organizing community members into customer care squads.
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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CX Decoded Podcast: Marketing, Customer Experience Technology Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
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3 Things Every CX Leader Needs to Be Successful
Many CX leaders simply aren’t in their role long enough to deliver successful outcomes. So how do you have successful CX?
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Here's What Consumers Hate About Chatbots
Better make the transfer from human to chatbot smooth. You'll lose customers if you don't.
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Audience Journeys from mParticle Aims to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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6 Tactics to Make Design Thinking a Success
Design thinking is great in concept, but there must be some planning around the execution.
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Qualtrics Partners With SAP to Aid Contact Center Customer Experience
Qualtrics and SAP have partnered to help contact centers enhance customer experience.
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CX Decoded Podcast: Marketing and Customer Experience in the Metaverse
CX Decoded caught up with Dirk Lueth to discuss marketing and CX opportunities in the metaverse.
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