Articles
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Dismantling data silos sounds like a fine aim. But after years of trying and failing, the author suggests a new approach: build bridges
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SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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Breaking down silos and setting up multidisciplinary teams might be the best way to create amazing customer experiences.
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In many enterprises, business units operate as silos and don’t take a unified approach to customer outreach. Data hubs can help solve that problem.
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There's no silver bullet to dismantle data and technology silos, but business can take some steps to mitigate them
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