Articles
Tag: customer success
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3 Ways CX Leaders Empower Their Customer Success Teams
Applying product principles to how you lead your customer success team can help team members make better, more empowered decisions.
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From East to West: Women Leading the Charge in Customer Experience
Women bring unique cultural perspectives and insights that can help businesses build stronger, more customer-centric strategies.
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The Third Eye: 6 Ways to Make Customer Success as Strategic as Sales and Marketing
The customer success (CS) team is increasingly the custodian of the post-purchase CX. Here’s how to make modern CS teams succeed.
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Mending the Gap: Marketing Resources to Improve Student Experience in Higher Education
There are lessons for customer experience leaders to learn in the student experience, starting with taking away financial stress.
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Gathering Consumer Data That Matters for Measuring Customer Success
Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Boost Customer Retention: 6 Proven Strategies to Ensure Loyalty
Keep your customers satisfied, loyal and coming back for more.
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20 Customer Experience Metrics Critical for Your Business
Tracking too many metrics bears the risk of experiencing diminishing marginal utility and losing sight of the big picture.
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Customer Retention Strategies for Driving Loyalty in Uncertain Times
Learn why retaining customers is critical for long-term success and how loyalty programs can help increase profitability.
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Building the Best Customer Success Team
With the right strategy in place, SaaS companies can position customer success as a strategic growth lever for the company.
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CMSWire Contributor Q&A With Kellie Capote: Making CX Less 'Squishy'
Chief Customer Officer Kellie Capote discusses the role of the CCO and her data-driven approach to customer experience.
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23 Minutes, 4 Seconds, 1 Canceled Subscription, 1 Poor Customer Experience
The simple cancellation request took 23 minutes and was filled with repetitive questions. Why are more companies are shifting toward this method?
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Buyers Hate B2B Content. Here's How to Fix It.
What buyers value, and actively look for, is journey-step specific content created by trusted sources.
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Is Your Voice of the Customer Program Silent?
Customer experience leaders need to present insight with enough "voice" to prompt real actions.
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Gainsight Study Finds Investing in Customer Success Operations Supports Revenue Gains
Gainsight released a study that found investing in customer success operations can lead to good things for CX professionals.
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