Articles
An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.
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With all this talk about love, do we really know what it means to our customers — and our employees?
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No one formula exists for designing a customer experience organization. Many considerations do, however.
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Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.
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We explain customer satisfaction (CSAT) scores and what they mean for your business. Learn how to measure and improve these critical CSAT metrics.
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If there were ever time to provide a balancing act between customer acquisition and retention, it's now.
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Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention?
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The priorities that customer success teams live and breathe every day are changing because of the economy. Are you ready to adapt and invest in customers?
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There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Is a one-time visitor valuable?
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The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.
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This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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