Articles
Tag: customer retention
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The 5 Stages of Predictive Analytics for CX Success
An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.
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What's Love Got to Do With Customer and Employee Experience?
With all this talk about love, do we really know what it means to our customers — and our employees?
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How to Design Your Customer Experience Organization
No one formula exists for designing a customer experience organization. Many considerations do, however.
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Top Marketing Trends You Should Watch in 2023
Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.
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What Is Customer Satisfaction Score (CSAT)?
We explain customer satisfaction (CSAT) scores and what they mean for your business. Learn how to measure and improve these critical CSAT metrics.
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How to Optimize Customer Acquisition and Retention
If there were ever time to provide a balancing act between customer acquisition and retention, it's now.
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Is Marketing Missing the Customer Experience Revenue Opportunity?
Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention?
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In Economic Downturn, Adopt Durable Growth for Better Customer Experience
The priorities that customer success teams live and breathe every day are changing because of the economy. Are you ready to adapt and invest in customers?
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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How to Understand Customer Churn When There Is No Return
Is a one-time visitor valuable?
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The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Why Marketers Need to Obsess Over Net Revenue Retention
Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.
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How AI-Based Marketing Can Improve Customer Retention
This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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