Articles
Customers often prefer to find solutions to their problems themselves rather than having to speak with a customer service agent.
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Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions.
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Trust and loyalty go hand in hand in any relationship, and it’s no different when it comes to a brand and its customers.
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The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime.
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People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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More than 200 companies formed an alliance to promote the idea that CRM software is not enough. Why?
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Businesses are investing tremendous resources into acquiring and retaining customers. But sometimes it's just better to cut ties.
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Nearly three years after it acquired business productivity platform provider Quip, Salesforce announced deeper integrations.
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