Articles
Tag: customer loyalty and retention
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The Difference Between a Marketing Program and a Loyalty Program
Are your customers loyal to you (your company or brand), or are they loyal to your loyalty program?
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Why You Need to Personalize Your Customer Returns Service
You can’t please all the people all of the time. But how you handle returns can have a big effect on your bottom line.
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How Brands Can Keep Customers Happy During Supply Chain Shortages
Supply shortage woes don't look like they're going away anytime soon. Here's what brands are doing to keep their customers satisfied.
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CX + EX: The Formula for a Customer-Obsessed Culture
Brands seeking to build a customer-obsessed culture need to focus on more than just customers. They also need to think about employees.
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Customer Loyalty Is up for Grabs
A repeat customer does not equal a loyal one. Discover the top obstacles to establishing customer loyalty and what you can do to circumvent them.
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3 Ways Businesses Can Level-Up Their Physical Experiences
We might be living in a digital-first world, but people are hungry for physical experiences after the recent global shutdown.
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How to Make Your Social Outreach More Genuine and Organic
Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.
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10 Steps to Business Growth Using Omnichannel Marketing
Today’s shoppers demand convenient, streamlined and consistent experiences across all channels. For brands, that means turning to omnichannel strategies.
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Good CX: Not a Lost Cause in Insurance Industry
The insurance industry is no stranger to digital transformation, but it's filled with pain points that insurance marketers must address.
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5 Ways Diversity and Inclusion Impact the Customer Experience
For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here's why.
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4 Strategic Approaches to Customer Journey Mapping
There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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How to Balance User Authentication and Customer Experience
Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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