Articles
Tag: customer lifecycle
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How a CDP Can Optimize Customer Lifecycle Management
Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time.
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CMOs: We're Only As Strong as Our Alliances
There’s an old Spanish saying, “Dime con quién andas, y te diré quién eres.” Or, “Tell me whom you walk with and I’ll tell you who you are.
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3 Areas of Focus for Today's Data-Driven CMO
Today's CMOs have an unprecedented wealth of data at hand. This data enables them to make actionable brand and campaign decisions based on key findings and insights that were never available before the democratization of analytics and integrated marketing systems.
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Sheryl Pattek: Great DX Extends Across the Customer Lifecycle
(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.) Is a customer someone whose behaviors and business patterns you can track like a parcel?
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Seth Earley: Building Your DX Maturity Model #DXS15
CHICAGO — During an intimate and explorative workshop session yesterday at CMSWire's DX Summit here yesterday, Seth Earley, co-founder and CEO of Earley Information Science, demonstrated the basics of a process he and his colleagues use to discover where organizations stand on their respective roads to optimum customer experience —
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DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15
Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated? After all, what good is it for businesses to be transforming to an all-digital world
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Getting Started with Customer Experience Individualization
Call it the customer engagement paradox: marketers turn daily to expensive, complex, digital technologies in an effort to achieve the close, personal customer relationships of mom-and-pop stores.
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YesZone Gives the Customer Journey New Perspective
To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.
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When a Customer Calls: Optimizing the Customer Experience Across All Channels
As we wrap up our month-long focus on the customer life cycle experience, we’re reminded of how conventional methods of customer service have had to shift their goals, pushed by the convenience of social technologies for customers to ask questions, lodge complaints and seek more information from brands.
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Engaging Customers After Purchase: What is the Value of an Existing Customer? [Infographic]
This month, we're talking about the customer life cycle experience and how companies can best optimize the way they engage with customer throughout their journey from discovery through purchase to brand ambassador.
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5 Customer Feedback Trends for 2013
How will you be using technology to tap into customers more efficiently, effectively and more holistically this year? If you haven’t already mapped out your strategy for the year ahead, you’re in luck.
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Get to Know Your Customer Experience Lifecycle #CXM
This month as we examine the customer experience lifecycle, there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way users stay informed, the 24-hour always online lifestyle of users
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