Articles
Tag: customer journeys and mapping
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Conquering Customer Experience Nightmares
Janelle Estes, chief insights officer at UserTesting, discusses the crucial importance of a strong, consistent customer experience beyond just acquisition.
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AI’s Role in Digital and Retail Personalization, Part 2: Changing Rules of Engagement
Part 2 of this article series discusses the role of artificial intelligence (AI) in retail and digital personalization.
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Revamp Your B2B Playbook for Smarter Marketing
The primary reason the existing playbook isn’t working is buyer indifference. Buyers have become numb from being bombarded by the same tactics.
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5 Ways to Optimize Your Customer Feedback Program
How to turn customer feedback into actionable insights and drive business results with these five strategies.
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How Focusing on People Can Help Your Digital Transformation Take Flight
The fanciest tools and technology in the world achieve nothing without people, meaningful interactions and processes.
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Content for Every Stage: Maximizing Engagement in the Modern Customer Journey
Create effective content for each stage of the modern customer journey, from awareness to advocacy, and turn buyers into brand advocates.
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20 Customer Experience Metrics Critical for Your Business
Tracking too many metrics bears the risk of experiencing diminishing marginal utility and losing sight of the big picture.
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Will 2023 Be a Breakthrough Year for Customer Journey Orchestration?
Despite the focus on digital transformation, real journey orchestration on a large scale has remained theoretical for most organizations for several reasons.
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You’re Not Selling Products — You’re Selling Experiences
Customer experience is not just a B2C thing anymore. It’s also an important opportunity for B2B.
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Customer Journey Analytics Basics for Better CX
Understanding customer journeys is essential for driving better satisfaction and profits.
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Why Digital Teams Need to Embrace the New Composable Era
Digital teams must create and activate more data — much more — to create relevance in every moment in our customer’s journey.
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From Acorn to Oak: Transforming the Customer Journey With Product-Led Growth
From easy discovery and sign-up to effective onboarding, learn how to avoid common PX mistakes and make the most of your PLG funnel.
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Customer Data, Analytics Top Priorities for Customer Service Leaders
Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange.
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Buyers Hate B2B Content. Here's How to Fix It.
What buyers value, and actively look for, is journey-step specific content created by trusted sources.
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