Articles
Tag: customer journeys and mapping
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Data Enrichment: Key to Maximizing Customer Experience?
If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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4 Strategic Approaches to Customer Journey Mapping
There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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How to Balance User Authentication and Customer Experience
Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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Where CX Meets EX: Customer-Obsessed Culture
If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.
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5 Ways to Keep CX at the Middle of Digital Transformation
With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Marketing Automation vs. Customer Journey Orchestration
Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.
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The Key to CX Success? Planning the Entire Customer Journey
If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view.
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Retention Cloud Provider CleverTap Acquires Leanplum
For digital companies worldwide, a new united entity will greatly increase user engagement and retention potential.
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4 Ways to Make Your CX 'Sticky'
It makes good business sense to keep your customers coming back. Find out how to do just that with these sticky CX strategies.
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