Articles
If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.
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With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
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Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.
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If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view.
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For digital companies worldwide, a new united entity will greatly increase user engagement and retention potential.
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It makes good business sense to keep your customers coming back. Find out how to do just that with these sticky CX strategies.
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