Articles
Tag: customer journey (page 9)
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Make Customer Experience Your Competitive Advantage With These 3 Steps
How can we create competitive customer experience advantages?
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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Get to Know Your Shoppers the Way Netflix Knows Its Viewers
How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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Customer Journey Mapping: Navigating a Course to Better Customer Relations
Poor customer experience can cost your company millions.
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6 Enterprise Blogging Platforms Worth Considering
Creating content for your target audience is smart marketing and these 5 blogging platforms can help stream line the process for your business.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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Don't Let Journey Mapping Fatigue Keep You From CX Success
Customer journey maps offer valuable insights, but they require constant maintenance. Here's how to get the most out of journey maps while avoiding burnout.
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10 Steps to Building a Successful Content Strategy
Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
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CMSWire's Top Customer Experience Stories of 2017
Methods to creating a great customer experience keep evolving with no end in sight and so we look back on the CX stories that resonated most with our readers.
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Do Customer Journeys Get Marketers Where They Want to Go?
Four fixes to the customer journey process that can help marketers create an adaptive customer experience.
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