Articles
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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How can we create competitive customer experience advantages?
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The customer journey is the best place to start resetting expectations around predictive analytics.
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The customer journey should begin with a well-rounded communication strategy.
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How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
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Brands that deliver on their promise of a stellar customer journey reap rewards.
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Poor customer experience can cost your company millions.
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Creating content for your target audience is smart marketing and these 5 blogging platforms can help stream line the process for your business.
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How to put marketing technology to work in the best interests of your customers.
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Customer journey maps offer valuable insights, but they require constant maintenance. Here's how to get the most out of journey maps while avoiding burnout.
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Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
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Methods to creating a great customer experience keep evolving with no end in sight and so we look back on the CX stories that resonated most with our readers.
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Four fixes to the customer journey process that can help marketers create an adaptive customer experience.
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