Articles
Tag: customer journey (page 7)
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
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How the Customer Journey Will Evolve in the Next 5 Years
How do marketing experts expect the customer journey to change by the start of 2025?
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Update Your Customer Journey Thinking Now for Rich Outcomes
2019 is an exciting time for customer experience professionals for a number of reasons.
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Get Big Picture Customer Experience Insights With Customer Journey Analytics
Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements.
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Where Buyer Enablement Fits in B2B Customer Experience
Customer success only addresses one piece of the B2B customer experience puzzle: users. What about buyers?
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Customer Journey Orchestration Isn’t Just for B2C Anymore
Some B2B companies are still struggling to get their customer journey management initiatives off the ground. A few steps to get started.
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Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock at some point, forcing them to make a quick decision. It’s how businesses react that separates the winners and losers.
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The Customer Journey Is Over
With unlimited buying options and avenues for consumers to collect product information, the customer is more powerful than ever.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Customer Journey Management in an Era of Disjointed Journeys
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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Sorry, There’s No Secret Shortcut for Measuring Customer Experience
Want to know what your customers think? Ask them.
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Why Your Customer Experience Needs To Be Proactive
Far too often, customer experiences lag behind modern customer expectations.
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Future-Proof Your Customer Journey Maps With These 4 Techniques
Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time.
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