Articles
Tag: customer journey (page 2)
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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How and When to Use Email Segmentation and Personalization
Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
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A Look at the Way Organizations Are Using Voice of the Customer
VoC programs are evolving from basic survey and customer feedback programs to more comprehensive programs that companies are using in a variety of ways.
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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Optimizely Acquires Welcome, D4t4 Updates Celebrus CDP & More News
Deloitte, Optimizely and others make acquisitions, Pega adds AI capabilities, Solodev CMS for Kubernetes makes it to the AWS marketplace & more CX news.
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How Can Your Organization Truly Be Customer-Centric?
It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity?
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3 Ways to Center Your Business Around Customer Experience
For customers, the experience your brand offers is just as important as the product.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Align Customer Journeys and Content Strategy to Get the Most Bang for Your Content Buck
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy.
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Marketing and CX Don’t See Eye to Eye on Customer Experience: Here’s How to Fix It
To meet evolving customer expectations, customer-centric enterprises continue to look for new ways to measure and improve customer experience.
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Why You Need Real-Time Insights to Improve Customer Experience
With customer experience now a major point of competition, it's no surprise the ability to measure and improve CX has become a bigger priority.
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Creating a Culture Where Digital Transformation Thrives
If you want to create a culture where digital transformation thrives, where customer experience is paramount, what should you do?
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