Articles
Tag: customer journey (page 2)
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Determine the Actual Root Cause of Customer Experience Problems
How do you fix broken customer experience and other business problems? Get to the root cause of the problem — the actual root cause.
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Is Your Organization’s Digital Customer Experience Proactive or Reactive?
The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences. Can you deliver?
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The 2022 Golden Rule of CX: Treat Employees How You Treat Your Customers
CX professionals have access to several tools for customer journey orchestration. Why not apply that to employee experience?
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Audience Journeys from mParticle Aims to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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2022: The Year of Holistic Customer Experience
This holistic approach to the customer experience is the next step in building better customer experiences. And those who commit will win.
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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How and When to Use Email Segmentation and Personalization
Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
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