Articles
Tag: customer journey
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Transform Customer Experience Disruptions Into Business Opportunities
With product distinctiveness rapidly disappearing and product pricing becoming the blanket differentiator, how can brands handle CX disruptions successfully?
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Will 2023 Be a Breakthrough Year for Customer Journey Orchestration?
Despite the focus on digital transformation, real journey orchestration on a large scale has remained theoretical for most organizations for several reasons.
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Show Me the Money — and Digital Experience: Bank Websites Get UX Test
US banks must improve digital user friendliness and accessibility to differentiate themselves and better serve digitally savvy customers.
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Top 5 ChatGPT Prompts for Customer Experience Professionals
What can ChatGPT do for customer experience? Let's ask.
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Voice of the Customer (VoC): Much More Than a Satisfied Customer
The tools we use to gather customer feedback influence the hypotheses we form, as well as how we interpret our overall CX success.
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A Guide to Bridging Customer Experience Gaps
Creating connections at a human level requires time, patience and perseverance with the right intentions and aligned purpose.
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Improving Customer Experience With Human-Centric Design
Many brands fail to craft these omnichannel experiences based on their most important commodity: humans.
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Build a Marketing Engine to Drive Organizational Growth
Implement a powerful growth engine by aligning people, processes and technologies around supporting the customer journey.
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3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023
What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023.
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2022 CMSWire Contributors of the Year: Tobias Komischke
A profile of Tobias Komischke, UX Fellow and head of the innovation lab for Infragistics — one of CMSWire's top contributors of 2022.
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How to Create Better Hybrid Retail Customer Experiences
Studies have repeatedly found brands falling short of customer expectations when it comes to delivering winning CX, especially in the hybrid retail world.
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5 Ways to Strengthen and Recession-Proof Your CX Strategy
Consumers want brands to be responsive and sensitive to their changing priorities during the economic downturn.
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Create a Positive Emotional Connection for a Better Customer Experience
Storytelling, nostalgia and personal touches can help drive positive emotional connections with customers.
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3 Pretend Customer Experience Strategies That Belong in the Dumpster
Don't fall for make-believe strategies that don't require dedicated resources of time and people.
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