Articles
Tag: customer journey orchestration
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Will 2023 Be a Breakthrough Year for Customer Journey Orchestration?
Despite the focus on digital transformation, real journey orchestration on a large scale has remained theoretical for most organizations for several reasons.
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The 2022 Golden Rule of CX: Treat Employees How You Treat Your Customers
CX professionals have access to several tools for customer journey orchestration. Why not apply that to employee experience?
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Audience Journeys from mParticle Aims to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Why You Need Real-Time Insights to Improve Customer Experience
With customer experience now a major point of competition, it's no surprise the ability to measure and improve CX has become a bigger priority.
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Journey Orchestration Leads to Better Customer and Employee Experiences
Despite all the discussion about customer experience and employee experience last year, many brands still aren’t meeting expectations.
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Focus Your Customer Journey Maps on Actions, Not Abstractions
The problem with journey mapping is that too much time gets wasted on abstractions about the journeys themselves.
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Personalization Efforts Falling Flat? Look to Your Customer Journeys
How can organizations improve personalization decisions across channels, enhance CX and achieve their business goals?
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Why Most Companies Haven’t Cracked the Customer Journey Code — Yet
What is keeping companies from cracking the code and perfecting the full customer experience?
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Make White-Glove Customer Experiences the Norm
With your data in order, customer data available where needed, and automation enabling meaningful interactions, your run-of-the-mill CX becomes meaningful CX.
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