Articles
Tag: customer journey mapping
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Top 5 ChatGPT Prompts for Customer Experience Professionals
What can ChatGPT do for customer experience? Let's ask.
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Improving Customer Experience With Human-Centric Design
Many brands fail to craft these omnichannel experiences based on their most important commodity: humans.
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Build a Marketing Engine to Drive Organizational Growth
Implement a powerful growth engine by aligning people, processes and technologies around supporting the customer journey.
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2022 CMSWire Contributors of the Year: Tobias Komischke
A profile of Tobias Komischke, UX Fellow and head of the innovation lab for Infragistics — one of CMSWire's top contributors of 2022.
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3 Pretend Customer Experience Strategies That Belong in the Dumpster
Don't fall for make-believe strategies that don't require dedicated resources of time and people.
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Understanding Customer Insights Through Knowledge Graphs
How to use knowledge graphs to improve customer experience — digging into the healthcare example.
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CMSWire Contributor Q&A With Tobias Komischke: Next-Level Customer Journey Mapping
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Tobias Komischke on customer journey mapping and "jobs to be done."
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4 Steps Toward Successful Customer Journey Orchestration
Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination.
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Is Your Organization’s Digital Customer Experience Proactive or Reactive?
The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences. Can you deliver?
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Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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What's Killing Your Customer Journey? Friction
Customers aren't sticking around. What’s ruining relationships between businesses and customers?
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