Articles
Tag: customer feedback (page 4)
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Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)
To improve your voice of the customer program, use concise surveys to collect relevant data and tailor insights to the needs of specific business units.
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Developing a Circle of Customer-Organization Feedback
Customers are giving less feedback because they haven't seen organizations act on it in the past.
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When It Comes to Customer Feedback, Less Is More
How many times have you gone into the drugstore and bought just one item, only to get a receipt that was a foot long because the store wanted you to log onto a website, enter a code and fill out a survey about your experience? It’s probably more times than
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Balancing Customer Feedback With Your Product Roadmap
Steve Jobs famously said that customers don’t know what they want until they see it. While there is some truth to this, young startups shouldn't discount or ignore feedback from the people who have the power to make their product a success.
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User Feedback: The Fuel Of The Experience Engine
User feedback helps companies deliver the best products and services possible. Identifying needs, incorporating ideas and listening to customers questions are all ways to help solve problems and ensure development efforts remain focused on what really matters.
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Sifting Through Text to Find What Customers Want
Can text analytics find stale buns? Apparently so, according to customer experience vendor InMoment. For an unnamed national restaurant chain, the Salt Lake City-based company analyzed unstructured text feedback from customers and surfaced frequent reports of stale buns in some locations.
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Avoid Churn: A B2B Guide to Voice of the Customer
Customer experience (CX) and Voice of the Customer (VoC) programs are fast-growing segments of a core business strategy for B2B companies. VoC programs work well for B2B enterprises because capturing and acting on customer feedback is critical to understanding the complex decision-making process.
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Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash
Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine. The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming experiences, expensive in-game-content demands and issues with the TV and entertainment features.
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Aberdeen Group Surveys Companies Best at Listening to the Customer
Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. The report, “Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight,” surveyed 366 businesses about their customer experience management.
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Turning Twitter Experiences into Meaningful Customer Engagement
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback
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5 Customer Feedback Trends for 2013
How will you be using technology to tap into customers more efficiently, effectively and more holistically this year? If you haven’t already mapped out your strategy for the year ahead, you’re in luck.
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Userlytics Launches 'Freemium' User Experience Testing Service
Userlytics, a provider of customer experience feedback testing technology, is launching a free subscription customer experience plan. Users of the Freemium Customer Experience, Usability & User Experience Platform will receive a set number of free monthly insights from prospects and customers.
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Searching for Deeper Meaning in Sentiment Analysis at #SAS12
Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from opinions and attitudes in social media, news and enterprise feedback gathered in New York for the Sentiment Symposium 2012.
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Doing Social Media Marketing Right, Back At You
Implementing a social media marketing strategy within the enterprise doesn’t happen overnight. Getting the C-suite on board can be a lengthy, laborious task. Yet, once you finally get their approval, you’re actually expected to be able to accurately measure and interpret its impact.
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