Articles
Tag: customer engagement (page 7)
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Facebook Case Study: Marketing with Coca-Cola
The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people.
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NICE Systems Launches Customer Engagement Analytics Platform
Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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Forrester Report: Navigating the Shoals of Evolving Customer Intelligence
The report, "Navigating the Future of Customer Intelligence", points out that customer intelligence is undergoing change primarily because of two factors. Consumer behavior is changing, and companies are driving change because they want to take advantage of the opportunities.
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Creating and Engaging Online Communities [Infographic]
This month we're discussing ways to successfully create and engage online communities. No matter where your community is online there are basic elements that you should employ to ensure it sits upon a strong foundation. We explore these elements in an original infographic.
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Game-based Design Can Boost Customer Engagement
Engagement with a brand is critical to its success in the marketplace. As described in a recent quarterly technology forecast from PricewaterhouseCoopers (PwC), applying game-based design -- or gamification -- to mainstream business can help create the levels of passion and engagement necessary for a brand to stand out among
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[Infographic] Customer Experience Management in 2012
In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user. Delivering CXM Back in the beginning of the year, we declared digital marketing analytics as the future of customer experience.
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Take Your ShortStack Apps Anywhere With New Embed Feature
Whether it’s because Facebook’s popularity is ebbing, or because of the dwindling traffic to tabs since the new Timeline roll-out, or because it simply makes sense to have a custom application go wherever your fans and followers are, we’re very excited that ShortStack announced an external embed feature that allows
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Forrester Wave: Oracle Siebel, Salesforce, SAP Leaders in CRM Suite Customer Service Solutions
Considering that sixty-eight percent of US consumers report an unsatisfactory service interaction during the past 12 months, everyone is focused on improving the customer experience.
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Book Review: Creating the Conversation Company
The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company.
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Social Media Campaigns Don't Match Consumer Engagement Patterns
What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes.
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Socially Responsive Companies Set the Standard for Customer Care
Can better social media outreach lead to better client satisfaction? A new study by Socialbakers seems to indicate that “socially devoted” companies can drive customer engagement by adopting more reactive and open social media strategies. Socially Devoted to You The Socialbakers research study revealed : On average, companies respond to
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Make Loyal Customers With Gamified Rewards #gsummit2012
Commercial airline companies have been using customer loyalty programs for 30 years, and that's why Krishnan Saranathan, managing director of United Airlines Mileage Plus program gave the keynote address at the Gamification Summit.
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The Art of Storytelling in Our Digital Age
When you hear the word “storytelling” it may evoke memories of sitting around a campfire listening to tales of things that go thump in the night.
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