Articles
Tag: customer engagement (page 6)
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4 Secrets to Successful Customer Engagement
We're still very much living in the age of the customer. So what can businesses do to increase engagement between employees and customers? Here are some suggestions from Gartner. Engaged customers are generally better brand advocates. They are more loyal and spend more on that brand. In a report titled "
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Yep, It's Still the Age of the Customer
Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.
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Brands Still Struggle to Engage with Customers on Social Media
Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi. Though brands are more active on social media than ever before, they still struggle to engage with customers.
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Zendesk Integrates with MailChimp, SurveyMonkey; Extends Customer Support
A month ago, we reported on the state of the multichannel customer experience. Despite brands' ability to create a presence across mobile, social and desktop channels, a Zendesk survey found that a majority of customers felt as if brands weren't necessarily using these channels to deliver a consistent or seamless
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Data Overload, Inefficiencies Plague Customer Call Centers
Customers are often left feeling unsatisfied after calling customer service to resolve an issue. Many wonder why the call agent seemed to know so little about their purchase history or prior complaints. What are the problems? According to a new report, it could be data overload.
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The Internet of Things Will Change Everything, Including the Economy
Sure the development of the Internet of Things has a way to go before it becomes a reality. But IT research firm Gartner already estimates it will be worth $1.9 trillion by 2020.
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How Marketers Can Capitalize on the Coming Internet of Things
The so-called Internet of Things ? Fugetaboutit ... at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.
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Engagor Introduces Smart Social Inboxes for Better Engagement
Many times we’ve reported the personalization is the key to smarter customer engagement.
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Making a Case for Digital Transformation
Are you heading towards a digital transformation? A new study from Capgemini and MIT Sloan Management Review shows that the opportunity offered by new digital technologies is clear. Making it happen, however, is a little fuzzy. The study, “Embracing Digital Technology: A New Strategic Imperative,” included over 1,500
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Get More Loyalty, Engagement and Insights In Store with PunchTab
If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store.
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Mediaspectrum Picks Up US$ 38.5m To Develop Multichannel Advertising, Content Platform
Mediaspectrum received an endorsement for its technology from SAP at the end of last year and today it adds a financial endorsement to the tune of US$ 38.5 million from Insight Venture Partners, which specializes in raising funds for technology companies.
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Crowdsourcing the Voice of the Customer Through Feedback Management
Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate.
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Control Your Brand Assets Without Disrupting the Customer Experience with SYNQY
For as much as digital media has evolved, marketing behaviors have remained the same. That is, we’re still quite obsessed with driving traffic back to our websites even though that often means disrupting the customer experience.
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Does Your Website Have the Mobile Touch?
The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience.
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