Articles
Tag: customer engagement
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3 Ways to Improve EX and CX at the Same Time
Employee experience is facing some major challenges. But brands can implement best practices that help both EX and CX.
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The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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More CX Innovation and Experimentation Lessons From Hazel
We can watch what we and family and friends of all ages experience in our daily lives and think about what works and what doesn’t in these customer experiences.
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Unlocking the Power of Conscious Inspiration
We have inspirational moments daily. These moments often turn into experiences and interactions we have with brands.
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3 Ways to Center Your Business Around Customer Experience
For customers, the experience your brand offers is just as important as the product.
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Authentic Customer Experience, Through the Generations
What makes a business unique? Authentic customer experience.
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Merkle Acquires LiveArea, Hero Digital Launches Commerce Solution, More News
This week in CX and marketing news Merkle acquires LiveArea, Hero Digital Launches Commerce Solution, Namogoo Acquires Remarkety and more.
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Genesys Launches New Customer Engagement Platform
Genesys has made available a new digital customer engagement platform that leverages the company’s CX expertise and AI to enhance conversational AI.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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4 Social Media Tools for Marketing Teams
If you’re unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools.
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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What's Working in B2B Social Media Marketing?
What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media?
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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The Skills Customer Engagement Practitioners Learned in 2020
The skills that were needed to execute your 2020 marketing plan were much different from those needed to make it successfully through the end of the year.
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