Articles
Tag: customer data (page 9)
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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Should You Unbundle Your CDP?
Why a more modular approach to first-party data benefits marketing and data teams alike.
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4 of the Top Call Center Challenges for the Coming Year
The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.
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Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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Creating an Agile Customer Data Strategy
There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future.
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TRUE: Marketers Should Have Seen This Coming
Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
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Creating Customer 360 Doesn't Have to Be so Hard
Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought.
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A Xiaomi Phone Might’ve Shipped With A Censorship List In Europe. Now What?
European researchers found hundreds of terms the phone could block, including “Tiananmen” and “Hong Kong Independence.” There’s no playbook for what comes next.
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5 Questions to Ask in Building a Customer Experience Strategy for 2022
All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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Call Center Technology Trends for 2022
Advances in call center hardware and software technology have enabled support teams to cut down many common call center issues.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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How Customer Data Platforms Can Benefit the Call Center
CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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Use CDPs and CRMs Together for Optimal Customer Experience
The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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