Articles
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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Why a more modular approach to first-party data benefits marketing and data teams alike.
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The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.
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Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future.
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Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
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Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought.
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European researchers found hundreds of terms the phone could block, including “Tiananmen” and “Hong Kong Independence.” There’s no playbook for what comes next.
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All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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Advances in call center hardware and software technology have enabled support teams to cut down many common call center issues.
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Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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