Articles
Tag: customer data (page 9)
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Radar Raises $55 Million Series C to Drive Next-Gen Location-Aware CX
$55 million in new capital will allow geofencing platform Radar to expand location-aware services, transforming the state of customer experience marketing.
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Does Your Artificial Intelligence Strategy Include XAI?
This article looks at eXplainable AI (XAI) and why it should be a part of your brand’s AI strategy.
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Clearbit Launches New Data Activation Platform for B2B Marketers
Clearbit announces new real-time intelligence platform, allowing B2B marketers to easily capture more accurate and informative customer data.
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Turbocharge Your Marketing Strategy With Email Automation
People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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How Will Web3 Improve the Customer Experience?
Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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The 3 Key Components of a First-Party Data Strategy
Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.
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How to Use Personalization to Create a CX-Focused Loyalty Program
With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX.
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A Deep Dive on a Customer Experience Priority: Customer Understanding
Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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How Is Web3 Decentralized?
Web3 can give privacy and control back to consumers — but how does it actually work?
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How to Personalize Your CXM Strategy
Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.
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How to Have the Hard Talk About Marketing Data
Data management will never be the big shiny marketing thing, but who needs that if you can support growth with a proven, data-driven strategy and process?
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Understanding Web3's Supporting Blockchain Technology
Here we explain how blockchain supports Web3, along with what ledgers and decentralization mean to this new iteration of the web.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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