Articles
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.
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Four ways company executives expect VoC to continue to evolve in the next couple of years.
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A look-back at the top digital marketing articles of 2021 on CMSWire.
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Amy Shioji, SVP of Strategic Education joins the CX Decoded crew to talk about how her approach to CX is helping today's students meet their goals.
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Are CRMs stepping up to B2B needs?
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This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.
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What's going on with our northern marketing neighbors? Canadian marketing pundits give us the scoop what's on their marketing radar for 2022 .
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Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.
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Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.
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It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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Why a more modular approach to first-party data benefits marketing and data teams alike.
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