Articles
Tag: customer data (page 8)
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.
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What Lies Ahead for Voice of the Customer Initiatives
Four ways company executives expect VoC to continue to evolve in the next couple of years.
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CMSWire's Top 10 Digital Marketing Articles of 2021
A look-back at the top digital marketing articles of 2021 on CMSWire.
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CX Decoded Podcast: Award-Winning CX with Amy Shioji of Strategic Education
Amy Shioji, SVP of Strategic Education joins the CX Decoded crew to talk about how her approach to CX is helping today's students meet their goals.
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Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs?
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Using AI-Based CDPs to Improve the Customer Experience
This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.
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Canadian Perspectives on Marketing, Privacy Laws and Where 2022 Will Take Us
What's going on with our northern marketing neighbors? Canadian marketing pundits give us the scoop what's on their marketing radar for 2022 .
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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When Will Marketers Master Personalization?
Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.
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Avoid These 4 Social Listening Pitfalls at All Costs
Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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Should You Unbundle Your CDP?
Why a more modular approach to first-party data benefits marketing and data teams alike.
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