Articles
Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it.
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Personalization is a tricky business and it’s getting trickier all of the time.
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Are you getting the most out of your data? Learn how to leverage this information to better understand your customers and strengthen CX .
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CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.
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Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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$55 million in new capital will allow geofencing platform Radar to expand location-aware services, transforming the state of customer experience marketing.
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This article looks at eXplainable AI (XAI) and why it should be a part of your brand’s AI strategy.
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Clearbit announces new real-time intelligence platform, allowing B2B marketers to easily capture more accurate and informative customer data.
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People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.
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With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX.
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Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity.
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Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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