Articles
Tag: customer data (page 6)
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Closing the CX Perception Gap Between Companies and Customers
Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it.
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Do You Really Know Who Your Customers Are?
Personalization is a tricky business and it’s getting trickier all of the time.
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3 Ways Data Science Is Key to Customer Experience
Are you getting the most out of your data? Learn how to leverage this information to better understand your customers and strengthen CX .
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CX Decoded Podcast: Customer Data Platform Tech Realities With Tony Byrne
CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.
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Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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Radar Raises $55 Million Series C to Drive Next-Gen Location-Aware CX
$55 million in new capital will allow geofencing platform Radar to expand location-aware services, transforming the state of customer experience marketing.
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Does Your Artificial Intelligence Strategy Include XAI?
This article looks at eXplainable AI (XAI) and why it should be a part of your brand’s AI strategy.
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Clearbit Launches New Data Activation Platform for B2B Marketers
Clearbit announces new real-time intelligence platform, allowing B2B marketers to easily capture more accurate and informative customer data.
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Turbocharge Your Marketing Strategy With Email Automation
People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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How Will Web3 Improve the Customer Experience?
Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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The 3 Key Components of a First-Party Data Strategy
Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.
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How to Use Personalization to Create a CX-Focused Loyalty Program
With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX.
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A Deep Dive on a Customer Experience Priority: Customer Understanding
Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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