Articles
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition.
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The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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The insurance industry is no stranger to digital transformation, but it's filled with pain points that insurance marketers must address.
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With a continuous monitoring VoC program, businesses can react faster to changing sentiments, falling satisfaction scores and emerging topics.
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If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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How can you use customer information to deliver a personalized experience without it coming across as creepy?
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The Internet of Things isn't just a marketing tool. From inventory management to customer communication, this tech offers far-reaching benefits.
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Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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