Articles
Tag: customer data (page 2)
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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Using Customer Relationship Management to Promote Business Growth
If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition.
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Google Analytics 4 and Making the Most of the Customer Lifecycle
The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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Good CX: Not a Lost Cause in Insurance Industry
The insurance industry is no stranger to digital transformation, but it's filled with pain points that insurance marketers must address.
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Continuous Monitoring Strategy Makes VoC Returns Richer
With a continuous monitoring VoC program, businesses can react faster to changing sentiments, falling satisfaction scores and emerging topics.
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Data Enrichment: Key to Maximizing Customer Experience?
If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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4 Strategic Approaches to Customer Journey Mapping
There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
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Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News
Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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What’s Your Customer Personalization Creep Factor Threshold?
How can you use customer information to deliver a personalized experience without it coming across as creepy?
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Why Ignoring IoT-Enabled Customer Experiences Could Cost You
The Internet of Things isn't just a marketing tool. From inventory management to customer communication, this tech offers far-reaching benefits.
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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