Articles
Tag: customer data
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What Is Zero-Party Data?
How businesses use zero-party data to foster stronger customer relationships and improve the customer experience.
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Modern Data Stacks Are Key to Digital Transformation
For CMOs, interest is based upon creating omnichannel engagement with customers for products and services they want to buy.
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What Are Voice of Customer (VoC) Tools?
With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.
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Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Gathering Consumer Data That Matters for Measuring Customer Success
Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Clean up Your Data Mess: Be Careful What You Feed AI
Will feeding AI "garbage data" result in the decline of human wisdom?
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CDP vs. DMP: What's the Difference & Which Is Best for Your Business?
Data management got you confused? We've got you covered. Find out the difference between CDP and DMP platforms and which one's right for your business.
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Get Rid of Garbage Data: 4 Ways to Ensure Quality Data
Experts warn poor quality data can harm businesses, suggest strategies for improving data quality — from defining measures to eliminating silos.
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Will Generative AI Replace Customer Data Analysts?
While generative AI has many uses and capabilities, there are also many challenges of using it for customer data analysis.
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Quest for Unified Customer Data: How CDPs Enter Mix
Can you build out a CDP without unified customer data?
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Tech's Increasing Complexity Increases Data Waste
Uncovering digital's environmental impact: the waste of redundant data and lack of maintenance.
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Boost Your Data Literacy: Free and Paid Resources for Marketing Training
Data literacy is becoming increasingly important in today's business landscape, but with so many resources available it can be difficult to know where to start.
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Diana Brown on Customer Experience Meets Employee Experience
Connecting customer and employee experience to reach customer service and business goals.
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