Articles
Tag: customer data platforms
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Get Rid of Garbage Data: 4 Ways to Ensure Quality Data
Experts warn poor quality data can harm businesses, suggest strategies for improving data quality — from defining measures to eliminating silos.
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Quest for Unified Customer Data: How CDPs Enter Mix
Can you build out a CDP without unified customer data?
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What You Should Do in Your First 3 Months as Chief Marketing Officer
Brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.
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Understand, Serve, Listen: Building Your House of the Customer
How are you building your house of the customer? It starts with recognizing your customers' preferences and habits and evolves as they evolve.
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Maximize Your Customer Data Management for Holiday Seasons to Come
Keeping your retail brand competitive is a constant challenge in touch economic times. Customer data management plays an even bigger role today.
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Can CDPs Save Us From a Cookieless Future?
With Chrome ending support for third-party cookies in 2024, customer data platforms could help brands build value.
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3 Customer Personalization Paths for Brand Growth
There are many ways to get to the personalization promise land. Here are three paths to consider.
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3 Things to Consider Before Buying a Customer Data Platform
Are you ready to take the CDP journey? The CDP category includes a lot of different types of platforms.
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How to Filter the Right CDP Short List
Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs.
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AI Is the Coming Revolution for Digital Marketing
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.
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Get the Foundation Use Case Ready for Your Customer Data Platform
Worried about your foundational use case for CDP? Here’s your answer.
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How AI Can Influence Customer Decisions, Help Maximize Growth
The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges.
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Powering Customer Experience Through Conversational AI, Analytics and Good Data
Delivering exceptional customer experiences that give consumers control comes down to the right tools and good data.
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Handling CX in an Economic Downturn
Expectations are high when it comes to customer service and support. That’s why brands are turning to automated sentiment analysis for help.
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