Articles
Tag: customer data platform institute
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Put Your Things Together for an Awesome Customer Experience
Great CX requires customer-centricity in business processes and a lot of great data-driven execution.
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4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support
Many of today’s marketing processes are powered by AI and machine learning. Discover how these technologies are shaping the future of customer experience.
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Is Bad Data Ruining Your Customer Experience?
Bad data can be the bain of a brand’s existence. Learn how to transform this bad data and use it to promote great CX.
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The Most Important Components of the Customer Experience
Brands that want to tap into customer demands for great experiences need to focus on three very important elements.
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Building a Gold Standard for Consumer Trust
Brands can stand out from competitors by offering transparent data procedures backed by the right technology.
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Audience Journeys from mParticle Aims to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Fulcrum Launches Customer Data Platform, ON24 Introduces ON24 Forums, More News
Fulcrum adds AI to workflows with its CDP, ON24 offers live engagement experience with Forums, Neustar announces identity resolution capabilities, more CX news.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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Twilio Announces Twilio Engage, Company's Latest Marketing Automation Platform
Twilio announced the launch of Twilio Engage last week, an automation platform aimed at helping marketers deliver omnichannel campaigns fit for the digital era.
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Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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Lytics Adds a Reverse ETL Extension to Its Newly Rebranded CDP
Lytics launched a new extract, transform, load (ETL) extension for it's CDP and along with the updates comes a new name for it's flagship CDP.
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