Articles
Tag: customer communities
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The Communal Side of Customer Experience
Getting people to your site to buy something is only one side of the coin. The other side is how these people interact with each other after purchase.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Customer Communities Improve Customer Experience
By setting up customer communities, companies gain six CX-related advantages.
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Want to Build a Customer Community? Here's How to Get Started
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
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9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
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Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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Answering That Pesky Community ROI Question
About once a week, I hear a community professional say something that sends up a red flag. And every time, the red flag is the same: they’re passionate about their community’s health, but they don’t know how to make executives care too.
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Building Customer Communities with Yammer
The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 number to get help or fumbling through a website searching for documentation.
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If You Build an Online Community, Will They Come?
"If you build it, they will come. " This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.
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True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
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Build an Online Community - and Customers Will Come
Most businesses recognize customer communities can build brand trust, improve support, reduce costs and even enhance marketing efforts and generate new product ideas. That's the conclusion of a new report from Get Satisfaction, an online community platform.
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Start Your Community Relationships with the First Hello
And then you arrive at the front desk. The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive.
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How Customer Communities Bolster Support Teams
Customer engagement helps sales teams drive incremental revenue, ideation helps inform the product roadmap for product management and SEO helps the marketing team rank higher for particular keywords. Ask customer support managers and they’ll tell you how customer communities can make their teams more valuable.
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How Communities Can Help You Get "Unstuck" and Delight Customers
Call centers in their current incarnation were developed to solve customer issues in the most efficient and scalable way possible, assuming that customers wanted to call or email companies.
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