Articles
Well-tended content on intranets, ESNs and in other workplace tools aids with search and discovery, but more importantly, makes people using the tools happy.
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Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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When it comes to content marketing, is it best to create or curate? That's a question that plagues many marketers, and opinions are often strong on both sides of the equation.
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When most people hear "curation," they think about handpicking content in a way that is inspiring and authentic.
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As a high school magician, Waywire Networks CEO Steven Rosenbaum could make doves appear out of thin air with a single wave of his wand.
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It’s all about sharing.
Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.
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Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article.
That’s OK, because I didn’t read it either. I’m using a content discovery app. Swipe to the right and the recommendation is inserted into my queue. It was auto-tweeted at a prearranged time. I wasn’t even awake when I tweeted it!
We can do better.
Is This Even Content Curation?
I don’t use
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Those new to content curation (the art of finding and sharing exceptional content to attract your target audience) typically do NOT get it right, even though they do everything they’re advised to do.
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In the rush to generate a social media presence, we've seen enterprises speaking from on high and smaller shops boosting their presence through social networks. Now, the middle ground comes to the fore as more mid-sized business ramp up their engagement on Twitter.
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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. My Yahoo Looks Like iGoogle Yahoo's facelift continues. An updated news page at the end of June lead to a new logo in the beginning of September, which
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Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. For Verified Users Only Twitter is in the process of rolling out a new feature aimed at
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Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content curation solutions has announced its new Content Curation Center for marketers today at Content Marketing World.
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Storify, a popular tool for combining social media posts into context rich articles, has been bought by Livefyre, a social commenting system, and together they form a pretty unique set of features that push social boundaries.
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