Articles
Tag: crm
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Salesforce Joins the Battle for Smart CRM Dominance With Launch of Einstein GPT
Salesforce introduces Einstein GPT, a new generative AI CRM technology to compete in the smart CRM space.
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HubSpot Debuts AI Tools Fueled by OpenAI's ChatGPT
The onset of OpenAI’s ChatGPT made it possible for HubSpot’s founder to achieve a decades-long dream — the release of ChatSpot.ai and Content Assistant.
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Salesforce's Whirlwind of Change: Another Activist Investor Buys Major Stake
Activist investor Elliott Management makes multibillon-dollar investment in Salesforce.
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Is Your CRM Keeping Up With Your Customer Service Efforts?
What's the latest on benefits of CRM software? Vendors get their say.
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4 Big Takeaways From Dreamforce 2022
Taking a look at some exciting news from Dreamforce 2022 that can potentially reshape the way you do business.
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ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Salesforce's Multi-Factor Authentication Compliance Date Arrives
Salesforce's compliance date for multi-factor authentication came this month. Why did the CRM giant make the move?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs?
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How Customer Relationship Management Platforms Add Value to Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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Use CDPs and CRMs Together for Optimal Customer Experience
The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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