Articles
Salesforce introduces Einstein GPT, a new generative AI CRM technology to compete in the smart CRM space.
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The onset of OpenAI’s ChatGPT made it possible for HubSpot’s founder to achieve a decades-long dream — the release of ChatSpot.ai and Content Assistant.
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Activist investor Elliott Management makes multibillon-dollar investment in Salesforce.
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What's the latest on benefits of CRM software? Vendors get their say.
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Taking a look at some exciting news from Dreamforce 2022 that can potentially reshape the way you do business.
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ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Salesforce's compliance date for multi-factor authentication came this month. Why did the CRM giant make the move?
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Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Are CRMs stepping up to B2B needs?
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CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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