Articles
Tag: crm
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ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Salesforce's Multi-Factor Authentication Compliance Date Arrives
Salesforce's compliance date for multi-factor authentication came this month. Why did the CRM giant make the move?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs?
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How Customer Relationship Management Platforms Add Value to Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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Use CDPs and CRMs Together for Optimal Customer Experience
The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Adobe Announces Milestone in AI-Capabilities Usage for Adobe Experience Cloud
Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Salesforce Integrates AI Into Its Marketing Cloud Software
Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software.
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What You Need To Know About Salesforce Certifications
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.
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Chatbots Connect the Knowledge Sharing Dots in the Modern Workplace
Your ability to collect, share and adapt tribal knowledge will be a market differentiator. Chatbots can help make sure this knowledge doesn't get lost.
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Verint Acquires Conversocial, Salesforce Wants to Be Netflix for B2B & More CX News
Verint acquires Conversocial, NICE acquires GoMoxie, and more from the world of customer experience and digital marketing news.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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