Articles
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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Salesforce's compliance date for multi-factor authentication came this month. Why did the CRM giant make the move?
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Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Are CRMs stepping up to B2B needs?
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CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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Salesforce shared a new milestone in a recent blog post around the implementation and customer usage of AI in its Adobe Experience Cloud.
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Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software.
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A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.
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Your ability to collect, share and adapt tribal knowledge will be a market differentiator. Chatbots can help make sure this knowledge doesn't get lost.
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Verint acquires Conversocial, NICE acquires GoMoxie, and more from the world of customer experience and digital marketing news.
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Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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