Articles
Tag: content (page 2)
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Brands Can Learn From Elon Musk’s ‘Employee-Generated Content’
Musk produces the most valuable EGC of anyone on the internet. What can brands and marketers learn from his strategy?
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What's Your Definition of a Digital Experience Platform?
A DXP is often critical to achieving that competitive edge — but defining what it is depends on who you ask.
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Content Management: The Story of COVID and Airborne Transmission
Content management was always a joke. Data management was always a joke. It's no laughing matter when there is misinformation.
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The Secret to Sales and Marketing Alignment: School of Rock
Jack Black's character in School of Rock earned a Golden Globe nominee, and it also provides some marketing and sales lessons.
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Inside Kontent.ai's Vision for Artificial Intelligence, Headless CMS
CMSWire Contributor Akshay Sura presents some key takeaways from Kontent.ai's conference this week in Manhattan.
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Experience Management Solutions: A Marketer-First World
Organizations should put the marketer's experience first when selecting an experience management solution like Web CMS.
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B2B and B2C Marketing: One and the Same After All?
B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately.
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Avoid These 5 Web CMS Selection Mistakes
Selecting a Web CMS can be overwhelming. Avoiding these common pitfalls can help.
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Data Governance: Offense or Defense in the Digital Age?
Data governance was always seen as risk management, and still is. But there's another way, and that's going on offense.
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Time to Clean Up Your Brand's Content Debt
We need more content. Maybe not. We need to make better use of our content across all platforms. Definitely so.
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Headless CMS Vendors Seeking Growth Should Look Towards Content Services
Once upon a time, front-facing content management and internal-facing content management lived under the same umbrella. Are those days returning?
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CMSWire Contributor Q&A With Lindy Roux: Best Bets on Content Taxonomies
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Lindy Roux on the importance of taxonomies for digital experiences.
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Data at Work: Metadata Matters
Why does metadata matter? Because we interact with it each and every day. And we need a solid asset-management foundation across our orgs.
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CMSWire Contributor Q&A With John Horodyski: Why Metadata, Language Matter
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor John Horodyski on the importance of being mindful of human language.
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