Articles
Tag: content marketing
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A Tale of 2 Pioneering Women in the Content Marketing Space
We know inequality for women in the workplace needs to change. Which industries are making a difference? Content marketing, for one.
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Deciding on the Best Social Media Platforms for Customer Connection
Brands have to know who their core customers are and understand which generations gravitate to which platforms.
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AI Writing Software for Marketing, Part 2: Challenges, Limitations
Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we learn about AI's limitations.
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Navigating Your Content Strategies Through Turbulent Marketing Skies
Marketers are like pilots through this economic turbulence. How do you make things smoother? Strong content strategies.
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AI Writing Software for Marketing, Part 1: The Basics
This is the first in a miniseries on how businesses can leverage AI writing software in their marketing departments. Does it make sense for your marketing?
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Is Your Brand Effectively Marketing With YouTube?
Are you tapping into YouTube's potential to connect with current and prospective customers?
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How to Develop a Content Creation Strategy
Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.
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What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome.
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Why Strategy Is Not an Option in Content Marketing
Brands that don’t see desired results from content marketing often don’t have a documented strategy. Learn how to design an effective one.
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How to Use Content Marketing to Your Advantage
Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?
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What Is a Content Refresh and How Do You Do Them?
By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article.
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How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.
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Using B2B Marketing Strategies to Grow Your Business
Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience.
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Ecommerce Metrics: Which Numbers Matter the Most?
Today's ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones?
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