Articles
Tag: web content management system (page 4)
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7 Ways to Engage Prospects on Your Website
Marketing automation. Email marketing. Marketing campaigns. All important. But not as important your website. It's where you want to drive prospects to, right? "The website is your hub," said Sarah Watz, co-founder and CEO of Pixpro, an 11-year-old Stockholm, Sweden, digital communications agency.
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5 Ways to Maximize Your Web CMS
We recently picked the brain of a web content management analyst to discover what's in and what's out. Today, we go to the numbers to tell us who's hot.
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Biggest Web CMS Challenges: People, Mobile
Adaptive content. Responsive design. The separation of content from presentation. It's a dense world in web content management systems (CMS). Ultimately, though, the primary challenge may be staring you in the mirror. The human challenge. "The human challenge is actually the primary one," said Tim McLaughlin, president and founder of
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10 Things You Should Know About B2B Marketing
The last two months were all about predictions for B2B marketers. The guesswork is over. Today, we’re going to tell you some things that are happening out there, and things you need to know -- from the eyes of an analyst, marketing consultant and marketer in the trenches.
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EPiServer Release Focuses on Multichannel Content
EPiServer is out with version 7.5 of its CMS, which, like other content handling systems, is facing the challenge of adapting content to so many kinds of devices. Bob Egner, Vice President of Product Management, told CMSWire the key improvement in the new release is enhanced adaptive rendering of content.
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When Small Vendor Meets Large in the Web CMS Ecosystem
IBM and CoreMedia have joined forces in the IBM Smarter Commerce partner ecosystem, giving the content management provider and Gartner Magic Quadrant for WCM visionary some Big Blue wings. The WCM vendor, with about 150 employees, announced the news Monday at the National Retail Federation's 103rd Annual Convention and EXPO
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2014 Must-Do: Realize Technology (or Web CMS) isn't the 'Answer'
Houston, we have a problem. Houston, let's buy a new Web CMS and new marketing software program. Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm.
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2014 Must-Do: Get Back to Basics with Web CMS
It's the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time? Well, it's time to stop procrastinating: 2014 is here.
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Tips from an Industry User on Making Web CMS Work
As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot. "Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that
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5 Ways Marketers Can Improve the CMS Experience
It's a 400-word blog post. One static image. Four hours? Yes, that's what it took a junior marketer to publish the piece. It's an actual CMS horror story recalled by Christine Polewarczyk, senior director of global enterprise marketing with SDL. "It should have only taken 15 to 30 minutes at
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Goodbye WYSIWYG for Web Content Management Systems?
CMS platform provider SetSeed CMS thinks it offers a better alternative to WYSIWYG-based content management in its newest version. SetSeed 8 — with an all-new interface, improved mobile experience and new APIs — avoids problems caused by What You See Is What You Get (WYSIWYG) CMSs, company representatives claim. SetSeed 8 also
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Agility Release Features Digital Channels, Web Servers, Development Bar Improvements
The folks behind Agility content management suite have announced the SaaS offering's August 2011 release, improving the way publishers drive content through digital channels and introducing a new development bar for easier access to tweaking and access tools.
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Building an ECM Strategy Based on Content Types
In AIIM’s recent State of the ECM industry research, we saw that content chaos is still the biggest challenge for enterprises, despite some progress over the past year.
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Take XOOPS CMS for a Test Drive With click2try
There’s a lot of open source CMS choices out there for users looking for a web content management system. But, in this economy, there isn’t a lot of money to go around.
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