Articles
Tag: content creation
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Are Your Design Teams and Content Teams Working at Odds With Each Other?
To understand the challenges that these content teams undergo and also provide tips for brands to improve their content workflows, we spoke to the experts.
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5 Tips for Creating Better Marketing Content
Content marketing is a great way to bring more customers into the top of your funnel. Here experts offer tips on creating long-laSting content that resonates.
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7 Ways Content Marketers Can Cut Costs, Improve Productivity
Content creation has long been heralded as the Holy Grail of consistent customer experience — the foundation of customer attribution, loyalty and retention resulting in faster sales and growth.
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Marketers Haven't Mastered Digital Transformation
Marketers are struggling with digital transformation — and have yet to fully embrace a shift from pure product marketing and interrupt advertising to an editorial focus on building audience. That's a key finding of research released today by Skyword and Researchscape International, which found the majority of enterprise marketers have yet to take all of the steps necessary
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How Can You Energize Your Content Marketing?
Let’s get a blog going. If that was your first attempt at content marketing, you probably lost right there. Blogs can be great, sure. But nailing content marketing goes beyond producing content for the sake of generating content.
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What's the Difference? Community Manager vs. Social Media Manager
As more organizations build online customer communities, often aided by social media platforms such as Facebook and Twitter, the lines between community and social media have begun to blur.
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Content Strategy: Spending Your Time Wisely
When we examine content strategy we usually focus on the words, audience, goals and messaging. But we rarely look at time. A few interesting statistics were released this week, bringing the issue of time management to the forefront. Content Creation: Time Invested Did you know: the average Facebook user spends 700
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Quark Announces New Strategies and Partnerships for Digital Publishing.
Quark (site, news) has been very busy this week, all in the name of digital publishing. At Untethered 2010, a digital media conference in New York that this year focused on Profitable Media in the Tablet Era, Quark announced a few initiatives aimed at making digital publishing more
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Burgeoning Reporter? Sharpen Your Craft with Journalism Training (.org)
The Web journalism niche has seen a lot of pushback from traditional publications trying, understandably so, to protect their line of work. But the industry has changed, for better or worse, with the speed and ease of online publishing, so smart institutions are leveraging that understanding. The Society of Professional Journalists
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Web 2.0: Who Really Participates?
We’re most all familiar with the notion of Web 2.0 (if you aren’t, check out this helpful article). But with all this talk about user participation and interaction, what are the actual figures? How many Web 2.0 users create content and how many simply access it? Hitwise, an online competitive
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