Articles
Tag: consumer privacy
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5 Lessons Learned From 4 Years of GDPR
GDPR in the EU went into effect in 2018. Here's what we've learned from $1.72 billion in fines.
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Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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When It Comes to Customer Experience, the Days of Targeted Advertising Are Numbered
Four out of five Americans support a ban on surveillance advertising. But will a bill that bans it pass, and how should organizations prepare?
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6 U.S. States With Pending Consumer Data Privacy Legislation
Six U.S. states have pending data privacy laws. We dig into the gist of the laws and explore implications for businesses.
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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What Does it Mean to Be CCPA Compliant?
Although the CCPA went into effect on Jan. 1, businesses are still woefully underprepared to achieve compliance.
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Could California Become an EU Data Privacy Darling?
California’s lead in privacy in the US is widening, and powerful EU data privacy regulators are taking note.
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The CCPA Is Here … But How Can Businesses Prepare for What Lies Ahead?
Many companies are currently dealing with each request for customer data manually. That won't scale.
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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GDPR, Data Privacy and What Companies Are Doing to Keep Users Safe
In this new data protection column, we look at GDPR and how companies are meeting the challenge and what lies ahead for businesses built on data.
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