Articles
Tag: consent
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What Marketers Should Know About Consumer Data Transfers
Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact?
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IAB Europe to Appeal Belgian Data Protection Authority's GDPR Data Consent Ruling
IAB Europe has indicated that it would take the Belgian Market Court to appeal the Belgian Data Protection Authority's (APD) administrative judgement.
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EU Authorities Hit IAB Europe With GDPR Fines on Data Consent Framework
The Belgian DPA has found that the Transparency and Consent Framework (TCF), developed by IAB Europe, fails to comply with a number of provisions of the GDPR.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Why You Should Use Progressive Consent on Your Website
Consent walls attempt to collect everything up front, before the user has received any value in the exchange. Progressive consent changes that dynamic.
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What Is a Consent Management Platform?
With the GDPR and other privacy acts in full effect, brands are turning to consent management platforms to attain data and GDPR compliance.
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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers
Now that we know consent isn't always necessary for GDPR compliance, here are some tips if you do go down that road.
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All That GDPR Consent Spam? In Many Cases It's Unnecessary
Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.
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Mastering Customer Consent in Advance of the GDPR
A master data management (MDM) strategy can help companies manage the customer consents required under the EU's General Data Protection Regulation (GDPR).
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