Articles
In February, the FTC issued guidance cautioning against overpromising in advertising for AI products and also launched its Office of Technology.
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Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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Google opened direct payments to Android developers and Europe passed the Digital Markets Act. It’s not the return of the free market, but it’s something.
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The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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Contact centers want strong customer experience practices in place. At the same time, they must comply with federal regulations.
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In today's world, AI has become almost inescapable. While the tech offers up many conveniences, it also puts forward new ethical challenges. Learn more.
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Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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The US federal government has rolled out its COVID-19 vaccination mandate for workplaces with 100 or more employees. Here's how you can comply.
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Workplace compliance experts say employers should prepare to comply with the federal vaccine mandate regardless of the stay ordered by an appellate court.
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