Articles
Tag: compliance
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FTC Issues Stern Guidance to Marketers on AI Messaging
In February, the FTC issued guidance cautioning against overpromising in advertising for AI products and also launched its Office of Technology.
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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5 Best Practices for Using AI in Your CX Strategy
Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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The Big Tech Antitrust Movement Is Finally Showing Results
Google opened direct payments to Android developers and Europe passed the Digital Markets Act. It’s not the return of the free market, but it’s something.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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How the FTC's Children's Data Collection Complaint Against WW Impacts Marketers
How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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6 Compliance Mandates for Contact Centers to Watch
Contact centers want strong customer experience practices in place. At the same time, they must comply with federal regulations.
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Reasons Why Ethical Conversational Design Is Vital for Enterprise AI
In today's world, AI has become almost inescapable. While the tech offers up many conveniences, it also puts forward new ethical challenges. Learn more.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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7 Compliance Steps for U.S. Workplace COVID-19 Vaccine Mandate
The US federal government has rolled out its COVID-19 vaccination mandate for workplaces with 100 or more employees. Here's how you can comply.
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COVID Vax Mandate: Should You 'Stay' or Should You Go?
Workplace compliance experts say employers should prepare to comply with the federal vaccine mandate regardless of the stay ordered by an appellate court.
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