Articles
Tag: community
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Improving Products Through Community Engagement
So you're building a community. Excellent. Are you leveraging the feedback so customers know they're providing value?
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Customer Experience Meets Community Experience: Lessons From Overseas
Even in the worst of global economic times, there are ways to approach customer experience in a more communal manner.
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Tips to Build a Highly Engaged User Community
Building a customer community? Show them value, make them feel special and encourage engagement constantly.
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Do Certifications From B2B Brands Mark an Evolution in Content Marketing?
Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing.
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The Communal Side of Customer Experience
Getting people to your site to buy something is only one side of the coin. The other side is how these people interact with each other after purchase.
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2021 Contributors of the Year: Carter Hostelley
A profile of Leadtail CEO Carter Hostelley, one of CMSWire's top contributors of the year.
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Internal Communicators Debate Yammer's Post on Behalf Of
Given appropriate controls, is there still a case for post on behalf of on an enterprise social networking platform?
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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Why Twitter Threads Are Powerful and How To Get the Most From Them
Twitter Threads can be powerful. By telling the story through different tweets, you can convey emotion and connect with your audience on a deeper level.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Customer Communities Improve Customer Experience
By setting up customer communities, companies gain six CX-related advantages.
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Are Your Customer Experiences Driving Customer Loyalty?
While companies strive to deliver great customer experience, at times their efforts only drive short-term results.
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What We Can Learn From Nearly 9,000 Yammer Communities
A recent study of Yammer communities dispelled several previously held theories of how employees responded to the pandemic and working from home.
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How Marketers Can Foster Connections Around Their Products
No matter how much you talk about your brand, consumers always treat companies with suspicion — even companies they know.
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