Articles
Tag: community management (page 7)
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Community Management: Impacting Organizational Change #CMAD
Today is Community Manager Appreciation Day (#CMAD), and people across the world are celebrating the role these community leaders play in building brands, engaging customers and improving the overall customer experience.
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From 0 to 1000 in a Month: One Online Community's Story
Shortness of breath during a routine walk. A chronic cough or continual wheezing. The need for supplemental oxygen. These are common symptoms of chronic obstructive pulmonary disease (COPD), a condition that affects approximately 24 million Americans.
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Customer Communities: Strategy or Tactic?
It used to be that transactions were the trigger for relationships. You walked into a local store to purchase something, and if the transaction was pleasant, you were more likely to return.
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Bring Your Employees to the Customers
Except it isn’t that easy. If your product is exceptionally challenging or complex you will get a lot of participation in support forums, but that will attract the frustrated and angry. What every vendor wants is a collaborative conversation with their customers that drives loyalty and innovation.
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A Look Ahead: Community Manager Appreciation Day 2015
What runs for 24 consecutive hours in late January? No, it’s not the Super Bowl pre-game show -- although that certainly comes close. It's Community Manager Appreciation Day (CMAD), which will take place Jan. 26, 2015. In a blog post that established the first CMAD in 2010, industry analyst and
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IDC's Look at the Future of Social Technologies
It’s that time of year when everyone is looking back to see how they've done and looking forward to see how much more they can do. And according to Framingham, Mass.-based IDC (International Data Corporation), social technologies can be a major driver of organizational transformation in 2015.
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So You Want to Be an Online Community Manager?
What follows are steps that aspiring online community managers can use for a career change into this increasingly popular role. But before we go further, let's clarify the terminology: this column is not about social media management, but about managing branded, online communities.
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How Face-to-Face Events Build Online Community Engagement
During a typical work day, I’m emailing, texting, posting, tweeting, liking and commenting. These online interactions are available to us via a swipe or click, 24 hours a day. It’s easy to forget the value of the original social media: meeting in person.
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Measuring Community Success: More Than Just ROI
Social leaders ready to take the next step in their community journey now have access to a new assessment tool to help them evaluate their community’s strengths and weaknesses, and make better decisions to build more successful online sharing spaces for their employees, customers and partners. The Community Performance Benchmark
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Build an Online Community - and Customers Will Come
Most businesses recognize customer communities can build brand trust, improve support, reduce costs and even enhance marketing efforts and generate new product ideas. That's the conclusion of a new report from Get Satisfaction, an online community platform.
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Lessons From the Classroom for Community Managers
“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.
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Start Your Community Relationships with the First Hello
And then you arrive at the front desk. The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive.
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How Customer Communities Bolster Support Teams
Customer engagement helps sales teams drive incremental revenue, ideation helps inform the product roadmap for product management and SEO helps the marketing team rank higher for particular keywords. Ask customer support managers and they’ll tell you how customer communities can make their teams more valuable.
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Want to Succeed in Social Business? Invest in It.
This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business.
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