Articles
Tag: community management (page 6)
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Want to Build Community? Try an Email Newsletter
One of the most successful startup stories of last year launched out of a simple email newsletter. If you don’t currently have an email newsletter, this should scare you.
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Why Most Companies Fail at Community Management
Most companies fail at community. And instead of taking a good long look in the mirror at what they’re doing wrong, they just declare that community doesn't work as a strategy. They’re wrong. You can make sure that you get it right.
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Want Brand Engagement? Build Your Community
Every department that directly interacts with customers — be it marketing, sales or support, to name but a few — is trying to deepen engagement with their target audience. And that target audience's expectations have changed.
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How to Maximize the Value of Your Online Community
Online communities are bringing in the harvest and reaping the benefits of their hard work. This is the overarching theme of the State of Community Management 2015, released today by The Community Roundtable.
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Is Community the Future of Business?
These days, brands big and small are laying claims to their “community” development. The harsh truth however, is that most brands are not building actual community. They’re building one-way marketing conversations, and in doing so, are missing out on huge business potential.
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Tools, Schmools: It's Really About Community Management
“What we really need is our own private company Instagram, or maybe a chat-app just for employees” said no reasonable manager ever.
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Nextdoor: An Online Community in Your Own Backyard
Outside of family, your neighborhood is your first exposure to a community. Your parents introduced themselves to your neighbors and before long, you had new friends. And I mean real world friends, not Facebook friends (I'm talking pre-Facebook, pre-Internet, pre-everything days).
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Building Customer Communities with Yammer
The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 number to get help or fumbling through a website searching for documentation.
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The State of the State of Community Management Report
The Community Roundtable released its first State of Community Management (SoCM) report in 2010. And in the ensuing five years, the report (and the discipline that it covers) has matured from a collection of disparate practices to a set of measurable competencies with proven business value.
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How to Get Customers to Not Hate Self-Service
Self-service portals are springing up everywhere. Some customers love them, while others shudder at the thought of involving a database in their problems. At the same time many companies are doing a poor job of implementing self-service or avoiding it altogether for fear of driving customers away.
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Tips to Build Your Online Community Manager Team
Does this sound familiar? A single community manager, working in a part-time capacity, is taking care of an online community. The community is successful: it attracts new members, who create more discussions, which in turn attracts even more members.
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The Rewards of Community Superfans
It’s 1927. Meet three brothers from Southeastern Kansas. Lynn is away at medical school, Glen has just gone off to college. He’s pledged a fraternity and plans to major in business. Raymond is still in high school in their home town, Fredonia. Suddenly, their father dies.
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If You Build an Online Community, Will They Come?
"If you build it, they will come. " This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.
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Around the Global Community in 24 Hours #CMAD
On Monday’s sixth annual Community Manager Appreciation Day (CMAD), people from around the world immersed themselves in 24 hours of pure community management wisdom. During the live Google Hangout, hosted by My Community Manager, community experts from across a variety of industries and geographies presented 24 sessions on topics
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