Articles
Tag: communication (page 6)
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How to Harvest a Strategic Enterprise Content Strategy
Previously we’ve addressed how to merge content strategy and enterprise content management. It’s no secret that, as more platforms emerge from which to engage customers, vendors and employees, the more challenging that creating and managing content becomes.
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WEM: The Perils of Not Doing Social Media, or Doing it Wrong
Living in the age of social media must be a lot like when rock 'n’ roll emerged. What is this noise? Only young people like this stuff! Although we more than five years into our social media experiment, you’d be surprised to learn that there are many who still discount
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Aprimo Adds SMS, Leverages Power of the Text Message
You have a lot of tools in your marketing toolbox that allow you to connect with your followers, fans and customers. Yet, when you consider the most popular communication technologies, it isn’t social media or email. It’s mobile messaging.
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Customer Engagement is About Personalized, Targeted Communication
It may not surprise you to learn that a majority of company communications is failing its customers. A recent study from enterprise software provider Thunderhead carried out by YouGov, revealed a general dissatisfaction with the relevance of the communications they receive from service providers. Broken Company Connections The Disconnected Customer surveyed more
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Lingotek, Acquia Partner for Drupal Translation
In a mobile world, it’s easy to forget about multilingual content. While translating and converting content into a variety of languages is not always easy or affordable, Lingotek is making things better for Drupal users.
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SDL Acquires Calamares, Spices Up its Digital Assets
SDL has previously partnered with companies in need of web content management solutions. Today, SDL acquired a digital assets management solution, and its offering just got spicier. By acquiring Calamares, a cloud-based platform that allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets, SDL
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Gilbane Cracks Multilingual Content Code
More companies than you think are managing content in multiple languages, but unfortunately few of them do it well. The latest free report from Outsell Gilbane shares the most recent developments in multilingual content management. In Multilingual Marketing Content: Growing International Business with Global Content Value Chains, Outsell Gilbane (
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Is Your Content in Jeopardy? LionBridge, IBM Partner to Improve Its Fluency
IBM’s Watson impressed us on Jeopardy in February. But can Watson cut it in a global world? IBM + Lionbridge = A Multilingual Translation Engine Lionbridge and IBM are partnering to help companies engage with global customers better and more effectively. GeoFluent, launched today, combines Lionbridge’s cloud-based language customization solution with
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Mobile Enterprise: E-Payment, Mobile Malware, ePrint
During two conferences, some key mobile news came out -- namely, that mobile malware will be a concern for Android and that mobile payments are coming sooner than expected. Mobile Payments Become a Reality Last week, the Mobile World Congress wrapped up a week of visionary keynotes, action-provoking panel discussions
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Harnessing the Power of Real-Time Communications for the Enterprise
You may have noticed some political unrest in various corners of the world recently. While CMSWire is not in the habit of taking sides politically, we do think it’s important to note the role that social media has played. In a recent New York Times article, Mathew Ingram of
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Content Strategy: Use Your Words to Attract Readers
In 2007, Gerry McGovern, our resident sage advisor, wrote that web design is the design of words. Three years later, he is still as accurate as ever.
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WEM: Optimize Content for Your Web Presence
To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their
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SMB Tech Roll-up: Google Makes Voice Freely Available, Zoho Offers Wiki 2.0
There have been some interesting moves in the SMB voice technology market this week with Google making Google Voice freely available and the release of eVocie’s Blackberry App.
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Bitrix Intranet Portal 8.5 Adds Drag and Drop Business Process Design
Back in May, Bitrix (news, site) released the Intranet Portal 8.0, which was full of new collaboration tools aimed at connecting people across the enterprise. This week they’ve released Intranet Portal 8.5, which gives the enterprise even more flexibility and power. By implementing drag-and-drop functionality,
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