Articles
Tag: commerce-content2015
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Putting the Context in Mobile Content and E-Commerce
Mobile is a lifestyle, not a channel. So the value of mobile devices emerges most strongly when you engage users in the context of their day-to-day activities.
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Think Only Marketing Owns Customer Experience? Think Again
Customer experience management usually lands in the laps of the marketing team. After all, they’re the ones who are responsible for fostering the relationship between the brand and the customer. The idea that customer experience is exclusively a marketing problem is a little shortsighted for any business.
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How to Story-Sell without Annoying Your Customers
Creating online experiences that are content-rich as well as easy to transact have become a holy grail for marketers and merchandisers alike. "Retailers want the beautiful experience but they actually want it to be shoppable,” said Darin Archer, a strategist at Intel Corp.
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Turn Touch Points into Trust Points
The bar gets raised in the retail world every year. Research from Statista indicates that retail e-commerce sales figures in the United States during the 2014 holiday shopping season reached $53.3 billion -- that’s billion with a capital B.
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Personalization, Good. Silos, Bad - Tweet Jam Redux #cxmchat
If you're looking for the Cliff's Notes version of this week's Content and Commerce Tweet Jam, the title has it -- personalization good, silos bad.
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When Content Plays Support to E-Commerce's Lead
Content has always been the primary focus of whatever setting and way it is to be used: novels are serial, broken only by chapters; non-fiction works are segmented by subject and accompanied by footnotes and references; work instructions are divided by processes, tasks and steps with references to parts, materials
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Leveling the E-Commerce Playing Field
Brick-and-mortar stores have an advantage over e-tailers when it comes to keeping customers engaged --it’s much harder for prospects to walk away from a face-to-face interaction than to click away from a website.
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CMSWire Tweet Jam: Differentiating via Experience and Commerce #CXMChat
Online retail grows more competitive by the day. Customers expect the same experience, whether it's in store, on the web or in a branded app. Companies that want to remain competitive are turning to a marriage of content and commerce to deliver the ultimate customer experience.
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Are You Ready to Compete on Customer Experience?
Friends of mine were remodeling their master bath. After searching for a claw foot tub in stores and online, they found the perfect one that fit their space. It was only available for purchase on the retailer’s e-commerce site, they bought it online.
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Retail's Omnichannel, Data-Driven Revolution is Here
The retail revolution is here. It’s always on, omnichannel, social, mobile and highly personalized. It’s informed by data — big data, small data, fast data, machine data. The times, they are a changing. If you’re a retailer or a brand, the question is "Will you?" You’d better.
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Customer Experience Means the Same Thing, Online or Off
If you're like most people you experienced some great, and some awful shopping experiences over the past few months.
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Microsoft's Tangled E-Commerce Future #nrf15
Sitecore's announcement on Tuesday of its new e-commerce offering, Sitecore Commerce 8 powered by Microsoft Dynamics, at the NRF Big Show made waves in the e-commerce world for a number of reasons.
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10 Things Online Retailers Must Do in 2015
The 2014 holiday shopping season brought online commerce to new heights, with double-digit growth in US online sales on both on desktops and mobile devices. Remember that shopping behavior tends to encompass more than one channel -- consumers usually hop between brand touch points before they push the buy
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Merging the Yin-Yang of Content-Commerce
Since the early days of e-commerce in the mid to late 90's, businesses had a vision to merge content and commerce into a seamless experience. What people discovered pretty quickly in the 90's was that merging content and commerce was really challenging.
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