Articles
Tag: cmo
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What Marketers Are Most Thankful for This Thanksgiving
The pandemic has all but passed, but economic uncertainty remains. What tools and strategies are marketers most thankful for this Thanksgiving?
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CMSWire Contributor Q&A With Lynne Capozzi: The New 'M' in CMO
CMSWire Managing Editor Dom Nicastro catches up with former Acquia CMO and CMSWire Contributor Lynne Capozzi on CMO leadership.
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Chief Marketing Officers Share Priorities Amid Economic Stress
It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending.
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Why the 'C' in CMO Stands for Change
Examining how marketers can equip themselves with the knowledge they need to facilitate the change to a digital customer-centric system that drives revenue.
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In Turbulent Economic Times, 4 Ways CMOs Can Work Better With CFOs
In times of economic turbulence, marketing is under a big microscope. One way to help? Strike a great relationship with the CFO.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Should the CMO and CIO Be Best Friends?
Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
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Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?
Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Making Marketing Collaboration and Workflow Platforms Work for You
Having multiple teams across geographically distributed, hybrid, digital work environments demands marketing teams work in more agile and collaborative ways.
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2021 Contributors of the Year: Steve Olenski
A profile of Oracle's Steve Olenski, one of CMSWire's contributors of 2021.
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CMSWire's Top 10 Digital Marketing Articles of 2021
A look-back at the top digital marketing articles of 2021 on CMSWire.
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Marketing Turnover Is Inevitable, But It Doesn't Have to Be Painful
Two tips for marketers to help those they are leaving behind and two tips for when they begin their new roles.
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A Framework to Operationalize Your Account Based Strategy
A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it.
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