Articles
CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle.
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Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night.
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CMSWire Reporter Jennifer Torres chats with Contentstack CMO Susan Beermann on this edition of CMO Circle.
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For CMOs, recessions are an opportunity to become data driven.
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As bleak as 2023 may seem from an economic perspective, marketing leaders and CMOs are eyeing a year of new challenges — and opportunities.
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Brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.
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CMSWire Reporter Jennifer Torres chats with Sitecore Chief Marketing Officer Paige O’Neill on this edition of CMO Circle.
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Synthetic data could impact privacy models, automation for video, audio and display ads, AI for customer service, product development and training.
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CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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The pandemic has all but passed, but economic uncertainty remains. What tools and strategies are marketers most thankful for this Thanksgiving?
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CMSWire Managing Editor Dom Nicastro catches up with former Acquia CMO and CMSWire Contributor Lynne Capozzi on CMO leadership.
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It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending.
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Examining how marketers can equip themselves with the knowledge they need to facilitate the change to a digital customer-centric system that drives revenue.
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In times of economic turbulence, marketing is under a big microscope. One way to help? Strike a great relationship with the CFO.
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