Articles
Does this sound familiar? A single community manager, working in a part-time capacity, is taking care of an online community. The community is successful: it attracts new members, who create more discussions, which in turn attracts even more members.
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"If you build it, they will come. " This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.
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Except it isn’t that easy. If your product is exceptionally challenging or complex you will get a lot of participation in support forums, but that will attract the frustrated and angry. What every vendor wants is a collaborative conversation with their customers that drives loyalty and innovation.
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What runs for 24 consecutive hours in late January? No, it’s not the Super Bowl pre-game show -- although that certainly comes close. It's Community Manager Appreciation Day (CMAD), which will take place Jan. 26, 2015. In a blog post that established the first CMAD in 2010, industry analyst and
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What follows are steps that aspiring online community managers can use for a career change into this increasingly popular role. But before we go further, let's clarify the terminology: this column is not about social media management, but about managing branded, online communities.
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During a typical work day, I’m emailing, texting, posting, tweeting, liking and commenting. These online interactions are available to us via a swipe or click, 24 hours a day. It’s easy to forget the value of the original social media: meeting in person.
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“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.
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And then you arrive at the front desk. The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive.
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Customer engagement helps sales teams drive incremental revenue, ideation helps inform the product roadmap for product management and SEO helps the marketing team rank higher for particular keywords. Ask customer support managers and they’ll tell you how customer communities can make their teams more valuable.
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