Articles
Tag: cmgr
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Customer Networks Are the Key to Driving Business Success
Customer networks are going to be the biggest tools for driving business growth and success in the coming decade.
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Online Communities and the Campfire Principle
Campfire experiences are where community relationships actually begin and grow richer.
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Can Harley-Davidson's Community Revitalize the Brand Yet Again?
Can Harley evolve its thriving customer community without alienating its loyal riders?
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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Are LinkedIn's Groups Changes Too Little, Too Late?
LinkedIn has a big opportunity in front of it with its Groups, but the window to grab that opportunity is shrinking
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SlackPass Jumpstarts Paid Slack Groups and Subscription Content Sharing
Since bursting onto the scene in 2013, Slack has revolutionized digital workplaces across the world. Just one month after launching, Slack had over 16,000 users. Today, the freemium discussion and collaboration platform boasts over 5 million daily active users. Not Just a Digital Workplace Tool Slack has become the
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10 Tips for Hiring a Community Manager
Community managers are a highly sought out bunch these days. Over the last two years, I’ve worked with hundreds of hiring managers going through the process of hiring their first community manager.
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Answering That Pesky Community ROI Question
About once a week, I hear a community professional say something that sends up a red flag. And every time, the red flag is the same: they’re passionate about their community’s health, but they don’t know how to make executives care too.
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Avoid the Headaches: Your Community Migration Playbook
In a few short years communities have transformed from a misunderstood and undervalued tool to a strategic part of a company. During those ensuing years, many organizations have successfully deployed communities to replace legacy portals, extranets and intranets to serve either — or both — internal and external audiences.
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5 Clear Ways that Communities Drive Business Value
Every day, community builders get stuck in a state of “analysis paralysis.
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Turning Your Customers into Ambassadors
People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest.
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Want to Build Community? Try an Email Newsletter
One of the most successful startup stories of last year launched out of a simple email newsletter. If you don’t currently have an email newsletter, this should scare you.
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Is Community the Future of Business?
These days, brands big and small are laying claims to their “community” development. The harsh truth however, is that most brands are not building actual community. They’re building one-way marketing conversations, and in doing so, are missing out on huge business potential.
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Nextdoor: An Online Community in Your Own Backyard
Outside of family, your neighborhood is your first exposure to a community. Your parents introduced themselves to your neighbors and before long, you had new friends. And I mean real world friends, not Facebook friends (I'm talking pre-Facebook, pre-Internet, pre-everything days).
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