Articles
Tag: cltv
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9 Ways to Build Customer Loyalty
What have companies done to earn your loyalty? Here are nine different ways to keep your customers coming back.
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Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Despite how revolutionary NPS was when it was introduced, it has some serious limitations when it comes to driving profitable growth.
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Beware the Customer Experience Metrics Manipulators
As business leaders, we tend to rely on quantifiable metrics because — as the old adage goes — “numbers don’t lie.” Except, of course, when they do.
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Not All Customers Are Created Equal
If the people who provide your brand with higher revenue don’t receive a better CX in return, they'll go to a competitor that better recognizes their value.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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Which KPIs Are Right to Measure Your Customer Experience?
Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts.
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How to Develop Dynamic Customer Experience Practices
CX is a constantly moving target, changing as customer needs, expectations and more evolve. Here are the foundations of a flexible CX practice.
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Retention, Not Acquisition, Will Be Hard This Holiday Season
Continue to put your customers first and make empathy a consideration for all campaigns moving forward. It’ll benefit your brand in the long run.
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Customer Health Scoring: Getting Granular
In times of turbulence, customer health scoring may have direct bearing on the long-term success or longevity of a company.
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Calculating Customer Lifetime Value Is Tricky
Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
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Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
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Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong
You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
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