Articles
Tag: cio (page 6)
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Bridging the CMO-CIO Disconnect
In the world of digital marketing, the IT and marketing departments can be incredibly disconnected, despite the critical need for them to work together. But this isn't an insurmountable problem.
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Big Egos in the C-Suite [Infographic]
You know that fantasy about marketing and IT leaders aligning their priorities and working together to create compelling customer experiences? Well, it could happen ... if CIOs and CMOs would stop letting their egos get in the way. That's the conclusion from new research from Rackspace, which found ego trumps lack of
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'We're Knee Deep in the Digital Era' #GartnerSYM
Leading the charge in digital transformation, CIOs expect digital revenue to grow from 16 percent of business to 37 percent in the next five years.
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What Government CIOs Dream About
Public sector CIOs are looking for edge analytics, hybrid clouds and secure Internet of Things (IoT) access. The biggest objectives: functional digital workplaces and better public access to government data. The findings are detailed in a new Gartner report, The Top 10 Strategic Technology Trends for Government in 2015.
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Navigating the Intersection of IT and Business
Which side are you on: IT or the business? This “them vs. us” mentality used to be common among IT professionals when it came to getting along with co-workers outside of their department.
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Deja Vu Research: CIOs, CMOs Need to Get Along
Gartner is echoing what Forrester Research revealed last week: CIOs and CMOs have to improve their abilities to cooperate. In a report suggesting IT Leaders Will Need to Develop a Stronger Relationship with Marketing this year, Gartner analysts note that both CMO’s and CIO’s will be forced to work together
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Just How Much Must the CMO and CIO Work Together?
Forrester Research says a strengthened relationship between the CMO and CIO will be paramount for companies' success in 2015. Shocked? Neither are we. This executive relationship -- and how it must be tightened, glued, bonded and sealed -- has been bandied about before. Marketing and information technology leaders reached by
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Pushing the CIO and CMO Closer Together
Clearly that is not true any more as digital marketing becomes a larger and larger component of a company's overall marketing operations. Despite this trend, CIOs and CMOs have not moved to anything approaching true collaboration, according to the findings of a Forrester/Forbes Insights survey.
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IBM Aims to Ease Mobile Enterprise Management
First, workers brought their own devices to work and demanded network access. Then mobile workers wanted remote access to business apps across all brands of tablets and phones. And all the while concerns about budgets, security and administration grew nearly as fast as the number of users. It's not over.
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Why CEOs and Other Top Execs Need CIOs - and the IT Team
As a customer-focused business leader, you may not like IT. You may even think everyone in the IT department is socially awkward because they spend more time interacting with computers than people.
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Discussion Point: Will the CMO Replace the CIO?
You've heard it at technology conferences, you've read it in research reports, maybe you've even shared it at the water cooler. CMOs drive technology decisions today. The CIO's job is obsolete. Soon we won't need CIOs. It's not a new debate.
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Can't You Just Get Along? CIO, CMO = No Strong Bond
In a digital world, marketing and IT functions have become inextricably linked. But are the players in each space getting along? Not necessarily, according to a 2014 Accenture Interactive repor t that shows that chief marketing officers (CMOs) and chief information officers (CIOs) don’t always share a strong bond.
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The Myth of Cooperation Between Marketers and IT Pros
Wait, what? Only about one out of four marketers describe marketing and IT as strategic partners. We thought we were in the "Marketing and IT, Sitting in a Tree..." era? All we seem to hear is how marketing and IT must work together, break down silos and even report to one another. What
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Missing the Boat on IT and Technology
When you look at surveys of CEOs, such as the one by PwC in 2014, McKinsey in 2013 and IBM in 2012, they reflect what we should all know: that the innovative use of technology is one of, if not the primary, enabler of business innovation these days.
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