Articles
Tag: cio (page 5)
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Are Senior Managers Out of Touch With Workers' Digital Needs?
Recent Gartner research shows that managers are out of touch with their workers digital needs.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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The Rise of the Customer-Centric CIO
CIOs should use metrics not only to monitor back-end systems, but also to gain insight into the experiences of end users.
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4 Questions CIOs Should Ask (But Aren't)
I was at a meeting recently saying how the best part of my job is that I get to interact daily with CIOs from across North America, when someone asked me: “Tom, what are the questions CIOs today are NOT asking you that they should?” Ask me how many times
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How to Break Through With CIOs on Social Media
It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent.
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CIOs: Employees Are Your Customers
In today’s hyper-connected digital workplace, business end users have become as important to a company as its customers.
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Who Owns Your Company's Data?
Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT. The prediction was right on the money. Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.
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What Gets CIO Influencers Talking on Twitter
If you want to see a sign of how quickly things can rise and fall on social media, look no further than the latest report from Leadtail.
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Why Your CIO Holds the Key to the IoT
Predictions from diverse sources agree that the Internet of Things (IoT) will dramatically impact both businesses and consumers to the tune of between $2 trillion and $14 trillion by 2020.
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You Gotta Be Tough to Be a CIO
Some speakers really know how to win the hearts of their audience. Take Frank Chen, a partner at Andreessen Horowitz, who kicked off this week's second annual Forbes CIO Summit at the Ritz Carlton at Half Moon Bay, south of San Francisco.
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Best of Both Worlds: Managing Bimodal IT Teams
Leading an IT team into a bimodal model can be a little like trying to tame a two-headed hydra. In a sense, you’re dealing with two different beasts and the feat of getting both to exist in harmony may seem utterly impossible.
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Bridging the CMO-CIO Disconnect
In the world of digital marketing, the IT and marketing departments can be incredibly disconnected, despite the critical need for them to work together. But this isn't an insurmountable problem.
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Big Egos in the C-Suite [Infographic]
You know that fantasy about marketing and IT leaders aligning their priorities and working together to create compelling customer experiences? Well, it could happen ... if CIOs and CMOs would stop letting their egos get in the way. That's the conclusion from new research from Rackspace, which found ego
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