Articles
Tag: christine moorman
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Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?
Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.
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Leveraging Marketing for Business Growth
Growth is the aspiration of nearly all companies. Shareholders look for it, CEOs hire for it, and CMOs lead efforts to make it a financial reality.
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Deepening Diversity, Equity and Inclusion in Marketing
Embedding DE&I into a company’s culture, talent and strategies is no easy task. Here's how marketers can roll up their sleeves and get to work.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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A Recipe for Building Brand Value in an Era of Disruption
Marketing leaders are grappling with the question of how they can and should manage their brands in this disrupted world. Here are 10 strategies to get started.
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How COVID-19 Changed Marketing
How has the pandemic changed marketing? What has shifted and what has stayed the same?
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