Articles
Tag: chitra iyer
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Data Privacy’s Journey From Cost Center to Growth Driver
From privacy paradox to privacy experience, the consumer data journey must go from compliance to profitability.
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What Martech Buyers Need to Know About Products, Platforms and Ecosystems
Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments.
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The Business Case for B2B Podcasts
We’re seeing a growing number of B2B brands either experimenting with or going all-out with podcasts as a way to connect with audiences.
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Are Lead Generation Days Over for B2B Marketers?
In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term.
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The Case for Artificial Intelligence in Content Marketing Use Cases
Marketing content — indispensable to the marketing process — is one area that shows promise for AI-powered tools.
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Do Certifications From B2B Brands Mark an Evolution in Content Marketing?
Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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Making Marketing Collaboration and Workflow Platforms Work for You
Having multiple teams across geographically distributed, hybrid, digital work environments demands marketing teams work in more agile and collaborative ways.
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Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs?
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What’s Next for Marketing Ops? 3 Considerations for 2022
Marketing ops takes marketing from a cost center to a revenue center. Learn how to best position your MOPs team for success.
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Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is on the move. Here’s how to lock it into your customer experience strategy.
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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5 Areas to Factor Into Your 2022 Content Marketing Planning
With content marketing budgets predicted to grow, marketers should watch five areas before planning their 2022 strategy.
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Marketing Is Facing Down a Skills Shortage and Capability Gap: Here’s How to Fix It
The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever.
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