Articles
Tag: chief marketing officers
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Should the CMO and CIO Be Best Friends?
Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
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Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?
Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.
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Can You Keep Your Marketers From Packing Their Bags for Another Job?
LinkedIn has released its latest report on marketing jobs and skills trends. What's the message to marketing leaders?
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Where Are Marketing Leaders Focusing, Retention or Acquisition?
Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Where Should Your Marketing Teams Focus Their Skills Training?
Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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How CMOs Are Leading Through the COVID-19 Crisis
CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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What's on the Mind of the Modern CMO?
What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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Top CMO Challenges and Focus Areas for 2020
CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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