Articles
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
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Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.
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LinkedIn has released its latest report on marketing jobs and skills trends. What's the message to marketing leaders?
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Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Just like the marketing landscape itself changes, so do many of the skills necessary to be successful. Are CMOs reskilling their teams for the future?
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CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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What lies in store for CMOs as we head into the Roaring '20s? We went right to the horse's mouth to find out what trends are driving digital marketing forward.
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CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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