Articles
Tag: chief marketing officers
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CMSWire CMO Circle: Paige O'Neill on Exploding Martech, Marketer Career Growth
CMSWire Reporter Jennifer Torres chats with Sitecore Chief Marketing Officer Paige O’Neill on this edition of CMO Circle.
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Why CMOs Need a Strategic Growth Blueprint
How CMOs can build a master strategy — a blueprint — to drive growth.
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CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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What Marketers Are Most Thankful for This Thanksgiving
The pandemic has all but passed, but economic uncertainty remains. What tools and strategies are marketers most thankful for this Thanksgiving?
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CMSWire Contributor Q&A With Lynne Capozzi: The New 'M' in CMO
CMSWire Managing Editor Dom Nicastro catches up with former Acquia CMO and CMSWire Contributor Lynne Capozzi on CMO leadership.
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Moving the Revenue Dial: How Marketing Can Prove Contribution to Growth
CMOs are now accountable for revenue impact and acquiring new skill sets. Are you ready for marketing leadership in 2023 and beyond?
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Chief Marketing Officers Share Priorities Amid Economic Stress
It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending.
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How CMOs Can Master Their New Job: Leading Customer Experience
Chief marketing officers need to adapt to their new kinda important duty: leading customer experience.
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Should the CMO and CIO Be Best Friends?
Should the CMO and CIO be friends? No doubt, the answer is a resounding yes.
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Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?
Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.
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Can You Keep Your Marketers From Packing Their Bags for Another Job?
LinkedIn has released its latest report on marketing jobs and skills trends. What's the message to marketing leaders?
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Where Are Marketing Leaders Focusing, Retention or Acquisition?
Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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