Articles
Tag: chief digital officer
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Chief Digital Officer vs. Chief Data Officer: Defining the Scope for Digital
What's the difference between what a chief digital officer does and what a chief data officer does?
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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Strategic Vision From Today's Chief Digital Officers (CDO)
We caught up with three CDOs to find out how they define their role and their goals for 2018.
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More Digital Business = More Chief Digital Officers
Companies promoted at least 11 chief digital officers (CDOs) to CEO last year. It marks the third straight year more CDOs rose to the top of their organization. David Mathison, CEO of the CDO Club and CDO Summit, shared those numbers with CMSWire after NIKE Inc. promoted Adam Sussman from
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Chief What Officer? Too Many Titles, Too Little Substance #esddc
A year ago, Anne Buff, thought leader with SAS Best Practices, was utterly certain that all companies needed to have a Chief Data Officer (CDO) to keep a company's online and digital operations on track. She was wrong, she came to conclude, and explained why at last week's Enterprise Search & Discovery conference in
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Chief Digital Officer: Vital Leader or Fading Trend?
To hire a chief digital officer or not to hire a chief digital officer. Is that the new question in the digital age? Could be. And depending on who you ask, the answer differs. A Forrester report found just 1 percent of firms plan to hire a chief digital officer (CDO)
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CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami
2014: The year of digital? That wouldn't be accurate since we are well into the era of digital. But it's here -- and today we share insight from one of digital's biggest fans, David Mathison, the curator for the Chief Digital Officer Summit. As we embark on the next
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Forrester Report: Do We Need Chief Digital Officers?
Why do organizations need chief digital officers (CDOs)? Or, better phrased: do organizations need chief digital officers ? “Not all organizations do,” Martin Gill, vice president and principal analyst for Forrester Research, told CMSWire.
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Between the CMO and the CIO - The Chief Digital Officer
In this digital economy, marketing and IT departments have to become BFFs in order to prosper. But can companies benefit from a go-between, such as a Chief Digital Officer? CMSWire spoke recently with Mark Gambill, Chief Marketing Officer of marketing cloud provider Vocus, to get his take.
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